In a digital-first world where storytelling and technology converge, the line between cultural influence and business growth is fading. From global blockbusters like Wakanda Forever to AI-powered insights driving customer segmentation, brands are tapping into the power of narrative and data.
AI-Powered Cultural Strategy
Ediomi Iyanam, a digital marketing strategist and U.S. business contributor, works with service brands across the country to blend cultural intelligence with AI-driven funnels. Meanwhile, Femi Folorunsho’s award-winning analysis of Wakanda Forever explores how media inspires identity, aspiration, and brand affinity.
Together, they explore how machine learning models and emotionally resonant media work hand-in-hand to guide product positioning, advertising, and consumer trust.
The U.S. Market’s Cultural Expectation
American consumers want more than products — they want meaning. AI can decode behavior, but it's cultural media that drives the “why”. Businesses that understand cultural context perform better on social media, in paid ads, and across customer journeys.
Case Insight
When Ediomi launched a regional ad campaign for a U.S. window company, AI helped determine the right time, place, and offer — but what sealed conversions was a campaign theme that connected to home protection and legacy — similar to the symbolism in Wakanda Forever.
Where Strategy Meets Story
Femi’s work illustrates that Black narratives, Afrofuturism, and emotional resilience in media are tools that brands can’t ignore. Ediomi translates that insight into real sales strategies using tools like GPT models, Google Ads, and Facebook targeting.
Conclusion
The future of marketing is not just smart — it’s culturally aware. When strategists and media thinkers collaborate, it results in more authentic, data-backed, and high-performing campaigns. This collaboration is a step toward bridging the gap between analytics and art in U.S. brand storytelling.
About the Authors:
Ediomi Iyanam is a U.S.-based Digital Marketing Strategist and founder of Window Genius AI. Member of the AMA and AAAI.
Femi Folorunsho is a 2025 U.S. BEA award-winning researcher in AI and cultural media, known for his acclaimed analysis of Wakanda Forever.
